Headphones are a way of concealing your music and offers private sound in the ear of the listener. They are marketed towards the people who are on the go and like to listen to there music with out disturbing others, or for the work force which they use them in communications like tech support or 911 which when they answer your call they have headphones on when answering your calls. Headphones have become very popular with branding like for example beats are selling you the idea that these specific headphones are good because Dr. Dre started this company. So endorsing the products gets people to buy it because they associate it with being a good product because a celeb endorsed it and said it was good. Some but not all associate headphones with being cool and staying in style just because the celebrities are saying its cool and you should invest in the products. I would like to recommend to headphones which are v moda and Marley these are to really good headphones on today market and are my personally favorite headphones i use daily .